ADAM Audio becomes part of the Focusrite Group
The Focusrite Group has acquired ADAM Audio. The Berlin-based manufacturer of studio monitors joins the Focusrite, Focusrite Pro, Novation and Amplify Music brands. It is the first acquisition for the Focusrite Group since the company went public in 2014.
We usually focus on the products, like the new ADAM T10S subwoofer or the 3rd generation Focusrite Scarlett interfaces. Today’s news is about the companies themselves. The Focusrite Group says that the acquisition of ADAM Audio is guided by the group’s mission to “remove barriers to creativity”. Phil Dudderidge, founder of Focusrite and Chairman of Focusrite Group, comments:
I am delighted that we have an important new addition to our family of brands. For the Focusrite Group, the creation and recording of music is everything. With a vision to create the most holistic creative experience for recording professionals and musicians alike, choosing the right high-precision studio monitor brand is key. Together with ADAM Audio we can achieve so much more, removing the technical barriers that frustrate artists seeking to record and reveal their true sound.
New products in the future
According to Focusrite Group, the initial focus will be on making sure that ADAM Audio will be able to continue its “lifetime story of technological innovations”. Further down the line, the two companies are planning to join forces in the development of new products. Tim Carroll, CEO of Focusrite group, says:
ADAM Audio is undeniably a leader in the field of electroacoustics. The A7Xs and S3s have become standards in recording spaces across the globe. Even so, I know the team have no interest in resting on their laurels. We need to ensure they receive all the support they require to continue raising the sonic bar. That our two companies are so aligned from a cultural perspective reassures me that, as we increasingly work together, great things will happen. With so much expertise between us in acoustics, sound reproduction, DSP, Audio-over-IP and control, the opportunities are abundant to refine recording and production workflows together.
The headquarters of ADAM Audio will remain in Berlin. It will continue to be led by Christian Hellinger, who comments:
What a perfect beginning for the next chapter of our great company’s story. I’m so proud of what the ADAM Audio team has achieved over the past 20 years, and can’t wait to see what we’ll achieve together with the Focusrite Group in our 3rd decade of creating future-oriented innovative professional monitoring and loudspeaker technologies.
It’ll be interesting to see what the two companies will develop together. What do you think? Which products would you like to see? Let us know in the comments!
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