Focusrite Moves into Commercial Audio with new brand: Optimal Audio
Focusrite announced today that it has founded a new subsidiary company called Optimal Audio. The new brand will specialise in commercial audio products such as controllers, amplifiers and loudspeakers.
Optimal Audio
If you’re reading Gearnews, chances are you’ve heard of Focusrite; undoubtedly one of the world’s largest manufacturers of audio interfaces. On the other hand, you may not be aware that the Focusrite group owns a lot of other famous brands: Focusrite, Martin Audio and ADAM Audio all live under the Focusrite umbrella.
Well, today you can add another name to that list: Optimal Audio. Aimed very squarely at the commercial audio and install market, this might at first seem a bit of a departure for Focusrite. But is it? Take a look at the technical expertise within the Focusrite group; the more you look, the more it makes sense.
Commercial Audio Specialists
Optimal Audio launch the brand with 20 separate products which comprise of controllers, amplifiers and loudspeakers. Obviously, the design and engineering expertise for this kind of products can already be found within the Focusrite group.
Focusrite themselves already make audio interfaces with networking and DSP integrated. Likewise, Martin Audio have decades of experience in loudspeaker and amplifier design. Bringing that skill and design set together under a dedicated commercial audio brand seems a pretty smart move.
So what products has the brand launched with? Well, there’s a choice of 3 DSP equipped amplifiers and complimentary DSP equipped zone controllers with app control. The Zone Pad wall controllers are particularly slick in their design; undoubtedly expect to see them pop up in gyms, restaurants, retail and other classic commercial environments.
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- Zone Pad · Source: Optimal Audio
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- Zone Audio Controllers · Source: Optimal Audio
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- Loudspeakers · Source: Optimal Audio
Finally, there are three lines of loudspeakers: Up is the classic ceiling mount loudspeaker, Cuboid is your basic, wall mount loudspeaker with an accompanying range of subwoofers. Clearly, these speakers are more “Fitness First” than “Fuji Rock” but they’re designed for a very specific, small to mid-size install requirement.
It might seem an odd time to launch a commercial audio division during a global health pandemic, but clearly, Focusrite is confident there’s an active market place for these products. Look out for them then next time you work out at the gym, or go shopping for that essential pair of new sneakers!
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