Moog Store Closing: “Y’all are doing this wrong”
4,0 / 5,0 | 
Moog Music is shuttering its in-house shop. People are definitely not happy about the Moog Store closing.
Moog Store Closing
We recently reported that the Moog One may be discontinued. Now Moog Music has announced via its Facebook page that it has made the decision to close its in-house Moog Store retail space.
“Since opening in 2011, the Moog Store has served as a public portal to the Moog factory, inviting passionate synthesists to come inside and experience the sonic capabilities of Moog first-hand,” the company said.
“As we prepare for the next chapter of Moog Music, the Moog Store will be closing its doors.”
What Is the Moog Store?
The Moog Store is Moog Music’s onsite retail space. Located at its headquarters in Asheville, North Carolina, the Moog Store served as the company’s showroom and a place for visitors to learn about Moog.
As the company says on its website under the Visit Moog banner, “the Moog Store offers free in-store presentations twice daily. These presentations focus on the history of our company and include demonstrations of our instruments and how they work.” You can also take a virtual tour of the Moog Store.
Moog is encouraging customers to visit the independently operated Moogseum in downtown Asheville instead.
Moog Store Closing: People Are Not Having It
Responses to the announcement are heated, with many seeing it as a turn towards a more corporate and less personal approach to customer interaction.
“I am glad I got my Moog when I did. Y’all are doing this wrong.”
“You guys must be saving tons of money by eliminating *checks notes* your store.”
“My kids had a blast visiting that shop.”
“Cost cutting presented as progress. The suits are firmly in control.”
Moog Store Closing: The Future of Moog
Some may ask what the big deal is with the Moog Store closing. It’s just a store after all. For many, it’s a symbol of the corporatization of the company. Taking away the store, which served as the friendly face of Moog, further distances the company from its customers.
As one person said on the post, “I had high hopes that inMusic would carry the torch to keep the Moog legacy going, but every decision made since the takeover has stripped away something that made Moog special.”
We’re all waiting for the Muse, the long-rumored polyphonic synth. Will that rescue the lost goodwill?
More Information
- Moog Music home page
- All about Moog Music
- All about synthesizers
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6 responses to “Moog Store Closing: “Y’all are doing this wrong””
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A lot of moronic comments. Do people really buy synths based on whether or not there is one retail store in a city thousands of miles away? Do people really want to continue subsidizing someone else’s ’tour and history lesson?’ Yeah, it’s nice to have these things. But if it’s not making money for the company, then it’s losing money, and I’d wager those whiners wouldn’t want their Moog prices bumped up to compensate.
It’s a new era—all sorts of tech has eaten into the Moog legacy and market. Moog has had to adjust. Things just aren’t going to be the same. People should be grateful the company found a way to survive in a world where most people are satisfied with a plugin emulation of their $5,000 synth.
Chill daddy chill.
The store was never intended to be a retail mecca. It was part of its consumer and community brand building, and arguably it did a great at that. It was a destination for people traveling to or passing by Asheville as well as the entry point to their beloved factory tours and a place to host events.
No one said anything about gratitude or lack thereof. I hope you find someone to talk to help with you angry impulses.
I for one am quite perturbed they are closing the shop. Me and my friend Janice went there last summer and got the tour. It was a great time, especially while visiting their toilets! They have cv on everything that goes inside and it’s linked to a modular setup. The pure bliss of taking a piss was the bist!
They are closing it because reduction is moving to Singapore. The billionaire that bought Moog fired all the factory workers and it would cost too much to fly all that gear to America and sell it. Moog is garbage now.
It’s a business, and so far it’s not been doing very well. To get it up on its feet everything that is bleeding will need to be either restructured in a way that makes it profitable, or shut down if the assessment shows it will never bear any fruit no matter what.
The obvious other option is bankruptcy and a legendary brand with huge potential disappearing, the entire staff would have to go, all assets would end up auctioned out, and then it’d be over once and for all
InMusic are no newbies, and they have a lot of resources and muscles, yes change can feel difficult, but I think we can be sure they didn’t invest in Moog without doing the math and based on that created a plan for how to get the brand back on track again, it’s a very valuable brand, and I can’t wait to find out what they have in store for it!!
Who cares?
The idea that ‘Moog is garbage now’ is true – Moog, because Moog was ALWAYS garbage. The idea that a couple of American clowns screwing the faceplates on the Chinese PCB’s and components would be in anyway superior to the Chinese clowns doing the very same. Total nonsense.